Privacy Policy

Introduction

Beacon Valet ("we", "us", "our") is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website beaconvalet.co.uk, book a service, or interact with us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the terms of this policy.

Who We Are

Beacon Valet
73 Spring Lane, Malvern, Worcestershire, WR14 1AJ
Phone: 01684 218 530
Email: info@beaconvalet.com
Website: beaconvalet.co.uk

What Information We Collect

We collect and process the following types of personal data:

1. Information You Provide to Us

• Name
• Contact details (email, phone number, address)
• Booking details (service type, date, location)
• Payment details (processed securely via PayPal)

2. Information Collected Automatically

When you visit our website, we collect certain information automatically through cookies and analytics tools, including:

• IP address
• Browser type and version
• Pages visited and time spent on the site
• Device information

This data is collected using Google Analytics and Facebook Pixel to improve our services and marketing efforts.

How We Use Your Information

We use your personal data for the following purposes:

1. Booking and Payments – To process and manage your bookings through Latepoint and payments via PayPal.
2. Customer Service – To respond to your enquiries and provide support.
3. Marketing and Analytics – To improve our website experience and offer relevant promotions (where legally permitted).
4. Security and Fraud Prevention – To protect against unauthorised access and fraudulent transactions.

We do not sell or share your personal data with third parties for their marketing purposes.

Legal Basis for Processing Your Data

We process your personal data under the following legal bases:

• Contractual Necessity – To fulfil bookings and process payments.
• Legitimate Interests – To improve our services and prevent fraud.
• Consent – When you subscribe to marketing communications (you can opt out at any time).
• Legal Obligation – To comply with legal and regulatory requirements.

Data Retention

We keep your personal data only as long as necessary:

• Booking records: Retained for up to six years for accounting and legal purposes.
• Marketing data: Retained until you withdraw consent.
• Website analytics data: Retained for fourteen months as per Google Analytics policies.

After this period, data is securely deleted.

How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data, including:

• SSL encryption on our website
• Secure payment processing via PayPal (we do not store payment details)
• Restricted access to personal data within our organisation
• Regular security updates on our WordPress website

Your Rights Under GDPR

You have the following rights regarding your personal data:

• Access – Request a copy of your personal data.
• Correction – Request correction of inaccurate or incomplete data.
• Erasure – Request deletion of your data (except where required for legal reasons).
• Restriction – Request to limit how we process your data.
• Objection – Object to processing for marketing or analytics purposes.
• Data Portability – Request to transfer your data to another provider.

To exercise your rights, contact us at info@beaconvalet.com.

If you believe we have not handled your data properly, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies and Tracking Technologies

We use cookies to improve your experience and analyse website traffic. By continuing to use our website, you consent to our use of cookies.

You can manage your cookie preferences in your browser settings.

Third-party services using cookies on our site include:

• Google Analytics – Tracks website usage and visitor behaviour.
• Facebook Pixel – Helps us measure the effectiveness of our ads.

For more details, see our [Cookie Policy] (if applicable).

Third-Party Links

Our website may contain links to third-party sites (such as PayPal or social media). We are not responsible for their privacy policies or content.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

This policy was last updated on 27 February 2025.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Beacon Valet
73 Spring Lane, Malvern, Worcestershire, WR14 1AJ
Phone: 01684 218 530
Email: info@beaconvalet.com